Sales & Marketing
Here are a selection of news items from the broad and varied Worlds of ICT Sales Leadership, FMCG and Retail that have caught our attention. We invite you to share these articles and look forward to discussing your comments.
08 How can vendors encourage firms to adopt Software as a Service?
Consultants may need to re-think their strategy when it comes to SaaS innovations.
While the business benefits of technology are becoming undeniably immense, this isn't to say that platforms sell themselves. There are many barriers that…
20 Globalisation highlights the importance of recruitment
Global businesses are entering Australia at a fast rate.
There is no doubt that globalisation is having a unique effect on the landscape of Australian business - for the best and worst.
According to Deloitte's 2015 'Global Powers of…
06 Social media's influence on marketing
Social media is more than just a marketing tool today.
There is no doubt that social media is playing a massive role in the development of marketing strategies and policies. As more consumers connect to businesses via their smartphones and tablets,…
28 What is the future of shopping?
Online shopping can sometimes lack the personal touch.
For a number of years, the physical store was the only connection between a business and the customer. However, with the rise of technology- especially the internet - online shopping has…
25 Strong sales figures expected in 2015
A recently released survey predicts strong business sales and profits in 2015.
With just over a month until the end of the calendar year, there will be many sales and marketing executives who will be looking forward to watching 2014 come to an end.
Th…
10 Digital sales and marketing key to Christmas cheer
Christmas online sales are expected to hit all-time highs.
It's November and many businesses are well into the swing of Christmas preparations. Marketing campaigns are being implemented and sales figures have been projected, but many Australian…
05 Marketing budgets set to soar in 2015
Digital marketing budgets are on the increase, according to Gartner.
There could be room for one or two additional sales and marketing personnel on your team next year, with Gartner releasing its marketing budget predictions for 2015.
As part of…
14 Australia ranks first in global sales and marketing study
Australia's sales and marketing professionals are leading the world, according to a report.
According to a recently released study, Australian sales and marketing professionals are performing better than their global counterparts.
The Black Report,…
25 ARA calls for reduction in retail penalty rates
Changing the penalty rate would benefit retail employees.
For many in sales careers, working on the weekend or on public holidays is commonplace. Often these employees are paid a penalty rate for working non-regular hours, but in some places around…